5 Marketing Tips for Beginners | Ground of Success

Marketing Tips for Beginners

1. If you use the money to create exceptional products you don’t need to spend it on Ads.

Tell me who wants to spend more money on business? The strategy is to spend the least money possible and earn the maximum profit out of it. When Alexander Graham Bell invented the telephone did he invest in marketing or any such stuff? Yet the product is still there of course with great modifications (but yes companies do apply marketing strategies to promote their brand).

If your product is great and you have a few initial customers, the word will get out and the sales will increase provided customers love it not just like it.

2. Don’t Find Customers for your Product, Find products for your customers.

I have one simple question. If there are 100 products made by your company and almost 90 of them don’t really meet the needs of your customer. I am not saying that your products are useless. They are good just don’t match the need of your customer. Under these circumstances, do you think your business will work? Ok, let us take this current covid-19 situation. During this pandemic, there are two companies. One produced cloth masks and others produced shirts. Whose sales will rise? Obviously, the masks will sell more given the crisis.

This is why you need to create what the person out there needs. No one is asking you not to create any other product. But if you can modify or have options, opt for the customer’s needs first and then take care of your needs. After all only customers can pay you thereby increasing your business.

3. The Story Catches Better Attention Rather than the Product

People love hearing stories. If you have a story behind the product, disclose it. A story can also be defined by a sentence.

You can do so by any form of social media. The story will not only inspire your customers but will also reach out to your non-targeted audience. If the customer can resonate with your story, they will definitely become a follower and spread the word to others.

It is important to note here that if you use the same old ways of telling a story or use an old story, you may not gain any followers. While selecting a story, act like a journalist who brings new and interesting stories.

4. You are Either Invisible or Remarkable.

Ever seen a product in the market which is okay? It is either the best or the worst. There is nothing in the middle. Even if there is something grey between your black and white, it is useless. People want the best, be it anything. Even a packet of chips has so many brands and only those are popular which taste the best. So you have to be remarkable. If you are invisible, consider that as a waste (no offense but it is true).

Also if you think you cannot do this I suggest you quit right now rather than giving up later.

5. Stop Advertising, Start Innovating.

Seth Godin in his book Purple Cow highlighted how innovation is more important than creation. Now, these things are very different from each other. Innovation is so much better than creation. In the book Purple Cow, Seth says that it is very easy to find a purple cow from a bunch of other cows. You need to have a purple cow for your business. Something that is unique and extraordinary. People do not buy goods or services. They buy relations, stories, and magic in your product. So go for something unique.